Monica L. Michelena is a Brownsville native and senior professional in the financial industry with more than 20 years of experience in client operations and financial services. She holds a key leadership role as Operations Manager, focusing on long-term client relationships and a high-quality service experience. Clients value her expertise, professionalism, and commitment to their financial well‑being.
Before joining Richardson Rodriguez Financial Group, Monica built a 12‑year career in healthcare marketing and public relations, developing strategic campaigns and physician‑relations programs for major South Texas hospital systems. Her roles included Account Supervisor at The Atkins Group for Valley Baptist hospitals in Harlingen and Brownsville; Physician Liaison Director for the South Texas Institute of Minimally Invasive Surgery in Edinburg and McAllen; and Assistant Director of Marketing & Public Relations for South Texas Health System, serving Edinburg Regional Medical Center, McAllen Medical Center, McAllen Heart Hospital, South Texas Behavioral Health Center, and South Texas Rehabilitation Pavilion.
Monica is a graduate of Leadership Edinburg Class VIII and has been actively engaged in the professional and civic community. She is committed to continuous professional development, attending advanced industry conferences nationwide. She is licensed in Life, Accident, Health, and HMO insurance. Monica holds a Bachelor of Business Administration in Management with a Minor in Marketing from the University of Texas at San Antonio.
Fluent in Spanish and Italian, Monica brings a rich multicultural perspective to her work and personal life. Outside of her professional endeavors, Monica cherishes time with her son Roberto and expresses her creativity as a self-taught artist. She also enjoys traveling abroad, spending time outdoors, cycling and capturing nature through photography.
Experience
- Over 20 years in the financial services industry
- 12 years prior experience in the healthcare and marketing industry
- Graduate of Leadership Edinburg Class VIII
- Member RDM Advisor Network
- Former Board Member, American Heart Association
- Former Member, Organization of Women Executives
- Former Account Supervisor, The Atkins Group - RGV
- Former Physician Liaison Director, South Texas Institute of Minimally Invasive Surgery - Edinburg & McAllen, TX
- Former Assistant Director of Marketing & Public Relations, South Texas Health System (Edinburg Regional Medical Center, McAllen Medical Center, McAllen Heart Hospital, South Texas Behavioral Health Center and South Texas Rehabilitation Pavilion)
Education
- Bachelor of Business Administration in Management / Minor in Marketing, The University of Texas at San Antonio
- Licensed in Life, Accident, Health & HMO Insurance - Texas
- Notary Public Commission, Texas Secretary of State, Notary ID: 135547010 (Expires: 2/5/2030)
